Audi is reviving the sports car segment with a brand-new concept that promises to combine the best of its legendary models like the TT and R8. As the automotive world eagerly anticipates the Munich Motor Show set to begin on September 9, Audi is building excitement with teasers of its upcoming sports car. The German automaker has teased a model that will fill the gap between the iconic TT and the more powerful R8, blending design elements from Audi’s rich history with cutting-edge electric performance.
A New Era of Audi Sports Cars

The upcoming Audi sports car concept is not just another model; it represents a significant step forward for the company. Audi’s CEO, Gernot Döllner, confirmed that this new vehicle will be the “TT Moment 2.0” and will fully embrace electric power. For the first time, the company will present a sports car that is fully electric, signaling its commitment to sustainability without compromising on performance.
Summary
Category |
Details |
---|---|
Model |
New electric sports car concept |
Teasers |
Audi showcases images of TT, classic race cars, and Avus concept, focusing on performance innovation. |
CEO’s Statement |
Gernot Döllner refers to it as “TT Moment 2.0” and confirms it will be electric. |
Positioning |
Slotting between the TT and R8, offering a compact and performance-focused design. |
Platform |
Likely based on Porsche’s 718 EV platform, indicating shared technology. |
Design Legacy |
Inspiration from legendary models such as the Auto Union Type C and D race cars. |
Expected Launch |
Concept to be unveiled at Munich Motor Show (September 9), with a production model possibly in the works. |
Official Website |
The Legacy of the TT and R8
Audi has built a strong legacy with its sports cars, particularly the TT and R8. The TT, first introduced in 1998, became synonymous with Audi’s design innovation, while the R8 took the brand’s performance capabilities to a whole new level. However, both models have evolved, with the TT recently being phased out in favor of new electrified sports cars. The new concept car is expected to combine the best attributes of both the TT and R8 while carving out its own identity in Audi’s sports car lineup.
Audi’s teasers hint at the brand’s intention to create a car that offers an exhilarating driving experience, just like the TT and R8. The statement, “The legends of yesterday are the blueprint for tomorrow,” reflects Audi’s deep respect for its past while pointing toward a future where performance and sustainability are in perfect harmony.
The Teaser Campaign
To create buzz for the upcoming reveal, Audi has launched a series of teasers across social media. In the first teaser, the brand showcases images of its legendary sports car models, including the TT, classic race cars, and the Avus concept. The video ends with a statement about Audi’s relentless pursuit of innovation, emphasizing the company’s century-long history of pushing boundaries.
The second teaser is a tribute to the Auto Union Type C and D race cars, which were pioneering models in the world of motorsport. These vehicles were famous for their advanced lightweight aluminum bodies and mid-engine layouts, which were considered revolutionary at the time. By referencing these race cars, Audi hints that their new concept will bring cutting-edge performance to the table, just like these historic machines did in their prime.
What We Know About the New Audi Sports Car Concept
While details remain scarce, there are some key aspects of the concept that have already been revealed. Audi has confirmed that the new model will be electric and that it will be positioned between the TT and R8 in terms of both size and performance. The concept is expected to be more compact than the A5 Coupe and Convertible, signaling that Audi is targeting a more agile and driver-focused car that blends high performance with practicality.
The electric sports car will likely be based on the same platform that Porsche will use for its upcoming 718 EV, a new electric sports car that promises to redefine the driving experience. The idea of an electric sports car isn’t entirely new for Audi, as the brand has already demonstrated its capabilities with the fully electric e-tron GT. However, the new concept will take things a step further, offering a pure, electrified driving experience in a package designed for enthusiasts.
A Glimpse at the Future of Audi’s Sports Car Lineup
Audi is positioning this new concept as a bridge between the past and the future of its sports cars. The decision to embrace electric power is in line with Audi’s broader strategy to electrify its entire lineup in the coming years. By offering a thrilling sports car experience in an electric form, Audi is ensuring that its heritage of performance continues in an environmentally responsible manner.
Audi’s focus on compactness and agility suggests that the company is creating a vehicle that will appeal to those looking for a more dynamic and responsive driving experience compared to the larger, more powerful R8. The use of electric power also opens up new possibilities in terms of performance, with instant torque and an entirely different driving feel compared to traditional combustion engines.
Production Plans and Future Expectations
While the concept car will debut at the Munich Motor Show in September, there are already indications that Audi is planning a production version of the vehicle. Spy photos taken earlier this year show a potential prototype for the sports car, indicating that the project is well underway. Audi has also hinted at the possibility of further teasing the car in the coming weeks, allowing enthusiasts to get an even better look at what’s to come.
The new electric sports car is expected to hit the market within the next few years, and if it’s anything like the TT and R8 before it, Audi fans can expect a vehicle that will deliver both incredible performance and a stunning driving experience.
Frequently Asked Questions (FAQs)
1. When will Audi unveil the new sports car concept?
A. Audi will unveil the new sports car concept at the Munich Motor Show, which begins on September 9.
2. Will the new concept be electric?
A. Yes, Audi has confirmed that the new sports car concept will be fully electric.
3. What models does the new concept fit between?
A. The new concept will be positioned between Audi’s TT and R8, offering a blend of agility and performance.
4. What platform is the new sports car based on?
A. The concept is likely to share a platform with Porsche’s upcoming 718 EV, as both brands are part of the Volkswagen Group.
5. Is there a production version planned?
A. Yes, spy photos indicate that Audi is already working on a production version of the electric sports car, which could arrive within the next few years.
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